THIS year marks the 10th anniversary of Australia’s No.1 mandarin brand “Delite”.
Nutrano Produce Group Farming Operation general manager Tania Chapman said the anniversary was a fantastic achievement for passionate growers and recognition of every team member who has contributed to the success of the Delite mandarin brand and grower program over the years.
Formed in 2009, Delite Growers Association is a collaboration of expert citrus growers who pioneered the seedless mandarin category with the Delite mandarin program.
Delite is a premium seedless mandarin grown and underpinned by strict quality criteria to ensure it consistently delivers consumers a fantastic eating experience that’s sweet, juicy, easy to peel and seedless.
Nutrano Produce Group and Delite Growers Association are expecting a bumper crop this season.
“This year we are expecting to pick around 30 million pieces of fruit across our grower network,” Ms Chapman said.
“Last year’s hail event on our first to market farm was devastating to lose our precious crop,” she said.
“Following a big clean up from our farm team and heavy pruning to rejuvenate growth, this season will see recovery crop from this farm.”
Ms Chapman said the West Australian-grown Delite program continued to go from strength to strength with more trees coming into production this season to support a 100 per cent WA-grown Delite program for shoppers in Western Australia.
Delite this week launched a marketing campaign to support the 10th anniversary with a focus on winning snacking occasions and support the growing demand from Aussie consumers looking for healthy options to fuel their busy daily lives.
