What’s the last thing you need when running an online enterprise – of the agricultural kind?

Bricks and mortar? Exactly.

So why is Wakool beef cattle producer Hayley Pattison sinking her hard-earned money into a butcher’s shop in downtown Deniliquin?

Because she became so good, so quickly, at online marketing, she also drummed up legions of locals who also wanted to be able to sample the ...