Difficult outlook for grape growers

Murray Valley Winegrowers has acknowledged the findings of Wine Australia’s Australian Wine Production, Sales and Inventory Report 2025, which confirms the challenging market conditions facing growers.

The newly released report shows wine production exceeded sales in 2024–25, with the industry producing around 75,000 tonnes more grapes than the market could absorb.

National wine stocks rose by five per cent, leaving excess inventory equivalent to approximately 375,000 tonnes of grapes.

Wine Australia warned that “grape prices are unlikely to improve in the next few years.”

Domestic wine sales fell three per cent and remain on a long-term decline.

While exports to China have recovered following tariff removal, figures remain less than half their 2017–18 peak.

The report said global wine consumption continued to fall and was forecast to decline further over the next five years.

White wine stocks jumped 19 per cent, reflecting an overcorrection as growers shifted away from oversupplied red varieties.

Wine Australia suggests vintages must fall below 1.5 million tonnes nationally to clear excess supply.

MVW believes 1.2 million tonnes is more sustainable, noting some current sales were not profitable.

MVW said the findings confirmed structural oversupply requiring significant industry adjustment.

Growers without contracts face continued price pressure, and recovery could take years.

Chair of Murray Valley Winegrowers Chris Dent said growers had shown remarkable resilience but needed accurate information to make sound business decisions.

“Wine Australia’s report removes any doubt about the seriousness of industry oversupply,” Mr Dent said.

He said while this was difficult news, understanding the reality allowed growers to plan accordingly, rather than making decisions based on false hope.

“Growers without confirmed contracts for the 2026 vintage should prepare for minimal or no sales opportunities.

“The figures are clear – wine stocks are at elevated levels while sales continue to decline.”

Digital Editions


  • Ricegrowers backs review

    Ricegrowers backs review

    The Ricegrowers’ Association has welcomed the start of a 12‑week consultation on the Murray–Darling Basin Plan Review. RGA president Peter Herrmann said industry would take…

More News

  • Big crop predicted for almonds

    Big crop predicted for almonds

    The almond harvest is underway and 2026 could produce Australia’s largest almond crop. Nationally it’s estimated that almost 167 thousand tonnes will be harvested this year. That’s a seven per…

  • The calm before the storm

    The calm before the storm

    We appear to be bogged down in a rut, with the commissioning of our new plant. I was super frustrated a couple of months ago – at the spanner throwing,…

  • Backpacking paves the way to leadership

    Backpacking paves the way to leadership

    Purchase this photo from Pic Store: 531373 SUNRAYSIA’s summer harvest attracts travellers on working holidays from all over the world, particularly Europe. These workers perform a vital service for regional…

  • Warm weather set to continue

    Warm weather set to continue

    BARLEY prices are supported as drought speculation builds, with growers holding onto grain for livestock feed. The Bureau of Meteorology January drought statement showed below-average rainfall for much of Victoria…

  • Growers warn of fallout from visa cuts

    Growers warn of fallout from visa cuts

    UNPICKED crops, decimated rural communities and higher supermarket prices are among the consequences that could unfold if One Nation’s anti-immigration policy were to be implemented, farmers and experts have warned.…

  • Grape harvest underway

    Grape harvest underway

    Harvest has begun with our first loads of Chardonnay and Pinot Grigio. Reports of lower yields following the ongoing heat are common, although with the worldwide oversupply of wine, this…

  • Grant strengthens cattle and red meat industry

    Grant strengthens cattle and red meat industry

    Purchase this photo from Pic Store: 528596 Meat and Livestock Australia (MLA) in partnership with industry peak bodies, has secured a grant from the National Foundation for Australia-China Relations to…

  • Safety a priority

    Safety a priority

    EVERY farmer deserves to come home safely at the end of the day. That is the message at the heart of a new statewide campaign urging Victorian farmers to see…

  • Golden opportunity for future

    Golden opportunity for future

    THE Victorian Farmers Federation has called on the State Government to make strategic investments in agriculture, saying smarter policy and targeted funding in seven priority areas could supercharge the industry…

  • New initiative for soil diseases

    New initiative for soil diseases

    THE Grains Research and Development Corporation has recently launched a new initiative aimed at addressing economic strain from soilborne crop diseases. The Soil-Borne Disease Initiative is a five-year program that…