Hogg knows the field

“We want people to know that they’re never alone, and that help is always a phone call away if they need it. It’s all about starting conversations that will make a positive change and help save lives.” Brad Hogg

CRICKET legend Brad Hogg will attend the Mallee Machinery Field Days to share important messages and highlight the importance of mental health among rural communities.

His visit is part of a new mental health awareness initiative with Grain Producers Australia (GPA), and throughout the opening day of the field days, Brad will be a part of the Victorian Farmers Federation’s Making Our Farms Safer stand.

GPA’s partnership with Rural Aid, Lifeline and Nufarm will allow Brad to share his personal story and messages about the importance of mental health and suicide prevention at events throughout Australia, as the inaugural ambassador of the Farmer Mates Mental Health initiative.

Brad hails from a farming family in regional WA and is currently an ambassador for Lifeline WA.

He is looking forward to attending the Mallee Machinery Field Days to meet with VFF members and other farmers and community members, as part of this initiative and to share these important messages which he’s extremely passionate about.

Brad said being able to share his story with farmers in an informal setting would help encourage other people to feel comfortable with sharing their own stories around mental health.

“I’m proud to be working with GPA on this initiative, to share these important messages,” he said.

“This is a great way to help others recognise the signs they need to look out for with friends or family who might be struggling, and encourage them to reach out for help when needed.

“We want people to know that they’re never alone, and that help is always a phone call away if they need it. It’s all about starting conversations that will make a positive change and help save lives.”

Victorian Farmers Federation Grains Group president Ashley Fraser said he hoped the initiative would help start a conversation and shed more light on the issue of mental health within rural and regional areas.

“We need to start talking about mental health more, particularly in the country and within our farming communities,” Mr Fraser said.

“Initiatives such as this are so important to help spark a conversation that could ultimately save someone’s life.”

GPA chair Barry Large said it was important for farmers to look out for each other.

“One of the main messages we want to share with other farmers is the importance of mates talking to mates and doing what we can to look out for each other,” Mr Large said.

“We’re extremely grateful for Brad’s leadership with the support of Lifeline, Rural Aid and Nufarm, to help make this happen and create some positive impact.”

Digital Editions


  • Collection under the hammer

    Collection under the hammer

    AN eclectic curation of vintage and antique Australian pastoral machinery and memorabilia will go to auction on 1 February. Yvon Smythe and her late partner,…

More News

  • Calls flow for royal commission

    Calls flow for royal commission

    Purchase this photo from Pic Store: 524159 AUSTRALIA needs a royal commission into water management in 2026, according to Murray MP Helen Dalton, who says politicians are “destroying” the nation’s…

  • Big skies and farmscapes

    Big skies and farmscapes

    Purchase this photo from Pic Store: 524028 THE Gallery Balranald is currently showcasing the work of professional artist Graham Hearn. His latest exhibition, Big Skies and Farmscapes, reflects the vast scale and…

  • Difficult outlook for grape growers

    Difficult outlook for grape growers

    Murray Valley Winegrowers has acknowledged the findings of Wine Australia’s Australian Wine Production, Sales and Inventory Report 2025, which confirms the challenging market conditions facing growers. The newly released report…

  • Benham appointed to new ag role

    Benham appointed to new ag role

    The Nationals member for Mildura, Jade Benham, has been appointed Shadow Assistant Minister for Agriculture and Regional Development, as part of Jess Wilson’s new Shadow Cabinet announcement. Ms Benham said…

  • Connecting urban and rural Australia

    Connecting urban and rural Australia

    HAMISH McIntyre grew up on the land in Queensland, learning the rhythms of farming from his family. Today, he runs a sprawling family business across the St George, Dirranbandi, Quilpie,…

  • Farmers warned to stay alert

    Farmers warned to stay alert

    A RUN of booming haystack and shed fires across regional Victoria has sparked fresh warnings for farmers as hay season rolls into full swing. Fire crews in the west and…

  • Bumper harvest fuels Cobram Estate’s growth

    Bumper harvest fuels Cobram Estate’s growth

    COBRAM Estate Olives has reported one of its strongest years on record, with an exceptional “on-year’’ harvest in Australia driving improved earnings, higher production volumes and a confident outlook from…

  • Select Harvests’ cracking pace

    Select Harvests’ cracking pace

    SELECT Harvests Limited has released its 2025 business update, reporting a final almond crop estimate of 24,700 tonnes, slightly below the midpoint of its earlier forecast. The company says the…

  • Further water buybacks anger farming industry

    Further water buybacks anger farming industry

    FARMERS, politicians and advocacy bodies are warning further water buybacks announced last week will gut regional towns, drive up food prices and cripple Australia’s dairy heartland. Federal Water Minister Murray…

  • Farmer takes action in feral pig fight

    Farmer takes action in feral pig fight

    IN THE heart of south-western New South Wales, sheep and cattle farmer Colin McCrabb is waging a quiet war against a destructive and elusive enemy -feral pigs. Operating a 6800-hectare…